6 Undeniable reasons why your website should be responsive

6 Undeniable reasons why your website should be responsive

Written by Luke Summerfield 
This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders.



It’s probably no surprise by now that mobile internet usage has been skyrocketing over the last few years. According to a Morgan Stanley report, mobile internet usage is expected to match desktop usage by 2014. Even with this compelling evidence, the vast majority of business websites are still not mobile-friendly. This is not only causing a headache for users, but also a loss in business opportunity.
In this post, we explain why having a responsive website is so critical to your marketing as well as some key considerations to keep in mind when designing a responsive website. 

What’s the difference between mobile and responsive design?

There are two major methods for creating mobile websites: responsive design and mobile templates.
Responsive design requires you only have one website that is coded to adapt to all screen sizes, no matter what the device the website’s being displayed on.
In contrast, a mobile template is a completely separate entity requiring you to have a second, mobile-only website or subdomain. Mobile templates are also built for each specific site, not per screen size. This can cause some issues, as we will discuss below.
Responsive design, a term originally coined in a 2010 A List Apart article by Ethan Marcotte, has been by far the most popular and widely used method for designing a mobile website.
Here are some of the undeniable reasons your website needs to be responsive.

1) Mobile usage is exploding.

This might not be a surprise for most of you, yet despite the impressive statistics below, many businesses do not yet have a mobile website. Hopefully, reading through these stats from Smart Insights will light a fire to stop ignoring the need for a mobile website.
  • Over 20% of Google searches are performed on a mobile device.
  • In 2012, more than half of local searches were performed on a mobile device.
  • In the United States, 25% of internet users only access the internet on a mobile device.
  • 61% of people have a better opinion of brands when they offer a good mobile experience.
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.

2) Positive user experience is a must.

According to Google’s Think Insights on mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service.

3) Blogging and social activities bring mobile visitors.

If you’re like most inbound marketers and have elements of blogging and social media incorporated in your strategy, you probably have been seeing increased mobile traffic. A recent study by ComScore cites that 55% of social media consumption happens on a mobile device.
With that being said, if you’re sharing out content links or links to your website and don’t have a mobile-friendly website, you’re not only going to experience high bounce rates and low conversion rates, but also a frustrated audience.

4) Responsive design is preferred for SEO.

In June 2012, at SMX Advanced, Google’s Pierre Farr went on the record to declare that Google prefers responsive web design over mobile templates. Having one single URL makes it easier for Google bot to crawl your site as well as reduces the chance of on-page SEO errors. For these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile-template site.

5) A speedy responsive website is key.

According to the Google PageSpeed Developers, standards recommends that the content above the fold on a mobile device loads in under 1 second and the entire page loads in under 2 seconds. This is typically not possible when loading a desktop website on a mobile device. When a user has to wait too long for a page to load, there’s an extremely high chance they will leave your site.
Curious about how well your current website is performing on a mobile device? Google Developers has this nifty little tool to check your mobile site’s speed.

6) Responsive adapts to future devices.

One of the big benefits of responsive design is that the size of the template is designed based on screen size, not device. This means that no matter what size screen someone is viewing your website, it will display properly for that screen size.
So, in the future, as new devices (TVs, watches, glasses, etc.) are being used for web browsing, your responsive site will still look beautiful.

Moving forward, it will be extremely critical that your website provides mobile users an easy-to-use experience. Having a mobile website is no longer simply a nice feature — rather, it is now a necessity and literally impacts the growth of your business.

What to include in your Company Profile

What to include in your Company Profile

Article by Koot van der Walt
If you don’t have a killer company profile that catches attention and leaves potential customers wanting to find out more about your business, they will become your competitor’s potential customer and no one wants that.

A company profile is a rapid look into a business, letting a diverse group of people to get an overall idea of what a business does, its target market, its strengths, and whether it is a good entity to do business with. Nevertheless, a company profile should go beyond stating facts about a company. 

Good-written company profiles skillfully convey the major values that leads the organization onto a better path. Good company profiles must also demonstrate how effective a company is at meeting its consumers’ necessities.


What to include in your company profile

A company profile is more colorful and gives information about a business; they should contain basic information about a company. This includes the year when the company was established, where it is headquartered, the products and services it offers, the target market, strengths, and principles it is devoted to.
Services that the company offers, contact information should be included in the profile in order to help with communication and response from customers.


The about us section

The aim of the “About Us” section is to provide information about what your business offers, it should include the basics such as the company’s target market, how long it’s been in place, and its goals and mission.
Don’t forget to include your address. And if your company has multiple locations or does business internationally, this is the perfect place to mention that information.



A company profile shows your capability to initiate a business and to grow it in a trustworthy way. Furthermore, it can serve as a marketing instrument for promotion as well as for creating the first impression. The main idea behind it is to persuade possible customers to trust a company by giving them applicable information in a stage where they have to appraise what the company offers.
A company profile increases the significance compared to your competitors by confidently persuading the decision of your possible customers to start business with you. The impression a potential customer has about an organisation is strongly influenced by the way a company intends to fulfil a customers’ expectations.


Aims of a company profile

The main aim of having a decent company profile is to approach customers with company’s strength with regards to quality, financial power, and experience in the company’s field of expertise.
The aim of creating a company profile is to infiltrate into the new sectors in the industry that a business operates in. It could be targeted to:
  • New customers to spread out a business 
  • New investors for support


A great company profile has more to offer

A great Company Profile, put together strategically, will serve more than one purpose, it will:
  • Helps refine your organisation’s distinctiveness
  • Builds the image and trustworthiness of a business
  • Summaries an organisation’s purpose, history and culture
  • Presents key information to potential customers and investors, the general public and the media.


Since a company profile is all about an enterprise, greatest attention should be taken to handle it in the best skilled way which means no errors. A good layout, a proper structure and flow of language is a necessity.

Having a professional company profile is something no business can go without. We have the personnel to take what you have and do the necessary editing so you are equipped with the professional documentation you need and your business deserves.

This service alone can change the way you look at business, as potential clients can now view your business any time of day, anywhere in the world. The way you conduct business and interact with clients or potential clients will also happen in a professional personalized manner.